short & sweet: feelings not facts

I had a plan of what I was going to write this afternoon. It was all figured out and ready to go. And then I went for a stomp through the dunes with an awesome friend. We sat in the sunshine riffing on entrepreneurship and the courage it takes to step into your power when it comes to business.

So I scrapped my original idea and decided to talk to you about this instead. Because I’m certain that we’re not the only two people on the planet who needed to figure this stuff out.

We talked about the importance of sharing our values and beliefs with the people we work with. Sharing what sits at the core of our work. Our philosophy, our mission, our why. It seems like a simple concept, but it’s so often overlooked.

Here’s the thing: It’s quite likely that there are other people offering a similar service or product as you. Maybe you see them as competitors, maybe not. But the fact that they exist means you’ll need to work a little harder to get your work out into the world (and bring in the $$$ to create a sustainable business).

So how do people choose between similar services/products?

Sure, some people will make a decision based purely on price or specific features, but the majority of our choices are actually based on feeling, not reason. Interesting huh?

But how does knowing that help us as business owners? Because if we can grasp the concept that people don’t buy facts, they buy feelings, then we understand the importance of sharing more of who we are and what we believe.

I love this quote from Bernadette Jiwa:

Your product might be similar, but your mission is unique. All you have to do is turn up the volume.

So my question to you today is…. are you sharing your mission? Does the volume need turning up?