t’s one of the only guarantees you’ll ever get in business: Not everyone will love your work. But you know what? That’s totally ok.
But what’s not ok is when the fear of people judging you stops you moving forward.
There’s a term used in the tech world called ‘Vanity Metrics’ and unfortunately, way too many of us become totally focused/obsessed with the wrong stats. Vanity Metrics are those things that make us look good and sometimes feel good, but that has no real meaning when it comes to your business growth.
I can totally put my hand up and say I lost my integrity for a while. When I was running festivals, my business was projecting this image of such an awesome lifestyle, but the reality looked very very different.
In a world that is filled with opinions of what your business should be doing, and how you should be showing up, it’s easy to lose track of who you really are and end up not being totally authentic.
But to me, in that moment, I made another promise to myself. I never want my business to go in that direction. I never want to treat people in a way that makes them feel small or unimportant. Sure, sometimes it’s hard to reply to every email or respond to every FB message, but holy smokes, it’s worth it.
These people are your potential customers & clients. They’ve taken the time to connect with you. They deserve to feel important because they are important.
Sure, some people will make a decision based purely on price or specific features, but the majority of our choices are actually based on feeling, not reason. Interesting huh?
But how does knowing that help us as business owners? Because if we can grasp the concept that people don’t buy facts, they buy feelings, then we understand the importance of sharing more of who we are and what we believe.
Fact: If you wanna become a really good surfer, you’re going to need to get good at paddling. And if you want to create a business that you ADORE? Find ways to enjoy the ‘paddle’. Lean into what makes it fun. Train hard, educate yourself so it becomes easier. Seek out your tribe. Identify your best path.
Note: As always, I’ve learnt some of these the hard way. It’s taken me a good chunk of time to figure out that these rules are actually non-negotiables for me when it comes to partnering up in business. So if you’re about to launch into a side hustle with a friend, or join a team of like-minded entrepreneurs to create a product, service or event, then take 5 minutes to check these ground rules out.
I didn’t respond… but if I’m honest I really wanted to. I really wanted to say, ‘Um, no…. you can’t add me to your mailing list and you can’t send me information about your business…. because I never asked you for it.’
And it made me realise how many businesses make mistakes like this. Assuming that people want to hear. Shouting about their latest product or service to everyone and anyone. Ramming things down people’s throats. And guess what happens? We actively ignore them. In fact, if you’re anything like me, you actually put a metaphorical black mark next to their name.
It’s what Seth Godin calls Permission Marketing.