There are days when I feel like my alter-ego should just be called Rocky because I swear if you tell me I can’t do something, I’ll do whatever it takes to show you I can. Now don’t get me wrong, I love that side of me, but it can get me into some serious trouble.
I was racing to the beach to fit a surf in between two clients. I pulled on my wetsuit and ran down to the water's edge as fast as my legs could take me. I paddled out, in a pretty frantic, over-excited manner and could feel my adrenaline & heart rate rising by the time I got out the back.
I spent the next 15 minutes zipping around, trying to pick off good waves, but somehow missing a whole bunch, and being in the wrong place at the wrong time for the rest. I looked around…. I remember thinking… ‘ahhhhh what am I doing ?? I need to get some waves… I’m running out of time !! ‘
A friend paddled out, and I said to her ‘Oh man, I’ve got that over-excited need-to-catch-a-wave feeling going on’. She laughed ‘So you haven’t caught one yet huh ?’. Haha, she knew exactly how I felt.
What the hell am I doing up here? Everything down there is so secure and comforting. I feel like I don’t belong anywhere… maybe I’ll just be floating up here forever ?! There are so many options and so many possibilities that trying to make a decision on which way to go feels insanely overwhelming. Am I the only one up here freaking out? Does everyone else have their shit together except me ??
Ahhh even writing that makes my heart beat a little faster…. and not in a good way. As entrepreneurs, we go through different stages. There are times when everything is flowing and synchronised and rad. And then there are these panicky, oh-my-god-what-am-I-doing moments.
There’s a term used in the tech world called ‘Vanity Metrics’ and unfortunately, way too many of us become totally focused/obsessed with the wrong stats. Vanity Metrics are those things that make us look good and sometimes feel good, but that has no real meaning when it comes to your business growth.
I can totally put my hand up and say I lost my integrity for a while. When I was running festivals, my business was projecting this image of such an awesome lifestyle, but the reality looked very very different.
In a world that is filled with opinions of what your business should be doing, and how you should be showing up, it’s easy to lose track of who you really are and end up not being totally authentic.
But to me, in that moment, I made another promise to myself. I never want my business to go in that direction. I never want to treat people in a way that makes them feel small or unimportant. Sure, sometimes it’s hard to reply to every email or respond to every FB message, but holy smokes, it’s worth it.
These people are your potential customers & clients. They’ve taken the time to connect with you. They deserve to feel important because they are important.