There are days when I feel like my alter-ego should just be called Rocky because I swear if you tell me I can’t do something, I’ll do whatever it takes to show you I can. Now don’t get me wrong, I love that side of me, but it can get me into some serious trouble.
Fact: If you wanna become a really good surfer, you’re going to need to get good at paddling. And if you want to create a business that you ADORE? Find ways to enjoy the ‘paddle’. Lean into what makes it fun. Train hard, educate yourself so it becomes easier. Seek out your tribe. Identify your best path.
Thankfully, many of the worst cases of greenwashing were named and shamed, and consumers have become far more educated and are willing to ask uncomfortable questions of brands. We're not as gullible as we used to be, and most of us know that just because a bar of chocolate says 'natural' on it doesn't it comes from ethical or sustainable sources.
But there's a new kid on the block. And it's called social good.
Both men took a different path — Yvon chose to stay in business and commit to using his work as a force for good. Redefining what it meant to be a successful business (side note: If you haven’t already, go read his book Let My People Go Surfing, it’s incredible). And Doug transitioned out of the business world (he used to say ‘- to pay his rent for living on the planet’) and moved to Chile to concentrate on land conservation & environmental activism. His previous success (and the financial gain that came from it) enabled him to buy huge amounts of land in Argentina & Chile, in order to protect the fragile environment.
And so, at about 6 am, as I was flicking through the training manual that I’d just printed off for a final check, I fell down the stairs.
Not just a couple. I slipped at the top and bounced my way down the entire staircase, landing in a heap at the bottom somehow still holding my laptop in the air, with the hundred or so pages of workbook scattered around me.
It hurt. A lot.
Often people mistake Campbell’s words ‘Follow your bliss’ to mean that you should just do the fun stuff. But in reality, the fun stuff and the stuff that lights you up can look quite different. Don’t get me wrong, I’m having a great time, but following your bliss is not always the easiest option. It is, quite often, the scariest option. The option that requires immense courage.